Case # 2™

◘ Why did the IT group at Royal Caribbean have such poor performance and business status in the company?

→ because of "Silos," or special-interest technical fiefdoms, and their resulting resentments have disappeared, and the IT group has become phenomenally successful.

◘What are the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean? Explain the reasons for your choices.

→the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean are, special-interest technical fiefdoms, and their resulting resentments have disappeared, and the IT group has become phenomenally successful.

◘Visit the website of Royal Caribbean. Evaluate the effectiveness of the website and the services being offered to attract and serve the travel needs of costumers. What could be improved? Outline the business impact of your idea.

→the effectiveness of the website and the service being offered to attract and serve the travel needs of costumers is to help the other person to get their reservation easily and the Royal Caribbean helps the tourist to have a perfect vacation in other country.

COMPO2 quiz

♣How well is IT supporting the business goals of Bell South? Explain?

→The IT supports the business goals, by improving the efficiency and effectiveness of their business process.


♣Is Bell South's technology transfer map a good way to determine IT investment priorities? Why or Why not?

→Yes, because if more investment more work can be give to other people. And their company will grow by the help of IT.



♣What else could BellSouth do to guarantee the strategic business value of potential IT investment projects? Visit their website for ideas. Defend your proposals.

→To have a comment box, so that they can improve their sells. They can sell other things in their sites.